7 Innovative Strategies for a Successful Campus Recruitment

 

Why do you need to hire on campus?

Due to the shortage of talent, filling entry-level positions has become a significant challenge for companies worldwide, and it has been identified as the top emerging risk. As a result, more employers are turning to college campuses to source potential candidates from the large talent pool. For companies with a high demand for recruiting, developing a campus recruitment strategy is the most sensible way for attracting the best candidates.

To know more about the major recruitment trends of 2023, visit our blog.

What is the current status of campus talents?

The talent pool of campus recruitment 2023 is highly diverse and competitive. With more and more students graduating each year and seeking employment, employers are facing a larger pool of potential candidates to choose from. This means that companies need to be strategic and innovative in their approach to campus hiring in order to stand out and attract the best talent.

Right now, Gen Z is an important demographic in campus recruitment and they occupy the highest share in the talent pool. Employers that are successful in attracting and retaining them will need to have a strong digital presence, focus on purpose and social impact, and be able to articulate their mission and values.

Campus recruitment strategies

1. Branding and Awareness

By creating a strong brand and increasing awareness, companies establish the image and reputation of an organization in the minds of potential job candidates. A strong brand can also help to differentiate the company from its competitors and establish it as a desirable employer, leading to a stronger and more productive talent pipeline. There is no hard and fast rule when it comes to building brand awareness.

  • Design engagement campaigns
  • Clearly communicate company values and mission
  • Conduct extensive email and SMS outreach to prospects
  • Provide updates on events, assessments, or links to enhance their exposure during the recruitment process.

2. Virtual Drives

Virtual campus recruitment refers to the process of recruiting students and recent graduates through virtual events, such as webinars, video conferences, or online assessments, rather than in-person events. Virtual Drives are effective way of recruiting since it can be conducted from anywhere and opens up the possibility for a global talent pool. It eliminates the logistics costs associated with any conventional hiring drive and hence stays pocket-friendly.

3. ATS

Applicant Tracking System (ATS) is a software used in the recruitment process to manage and automate the hiring process. Campus hiring often involves receiving a large volume of applications, and an ATS can help manage and organize this data, saving time and effort. ATS can automate many aspects of the recruitment process, such as candidate screening, scheduling interviews, and tracking candidate status, making the process more efficient. By using an ATS in campus hiring strategy, organizations can ultimately lead to a more efficient and effective hiring process.

4. Analyze as you progress

At every stage of your hiring process, measure your efforts and progress. This will help you figure our what is working and what is not. Also, it is essential to keep track of the candidate status at each stage to make an informed decision about your hiring strategy. This will also help you keep both the candidates and the organization well informed.

5. Rediscover Candidates

It is possible to miss out on qualified candidates. Maintaining a database of previous campus drive applicants and utilizing AI-powered tools to search for eligible candidates from that database can reduce your dependency on external job boards. By revisiting a pool of previously screened candidates, you can save time and resources that would have otherwise been spent on attracting and reviewing new candidates.

6. Pre-Onboarding Engagements

Don’t wait until the joining date to engage a new hire; keep them excited and anticipated from the day of hiring. It is commonly observed that new hires can lose interest and even not show up during the waiting period prior to joining a company.

You can keep them engaged by exposing them to your company cultures and mission. Let them have a better understanding of their job responsibility by giving them a chance to connect with the current employees. Get them started on the paperwork and also collect feedback on the hiring process. Invite them for an office campus tour or a hangout. This will give them a sense of belonging and familiarity at the time of joining.

7. Assess the efforts

Last but not least, thoroughly assess the results of your campus drive. Evaluating the efforts and progress made during each successful campus hiring can lead to an even more successful one in the future. Utilizing AI-powered software to assess your campus hiring strategies will ensure that you can maintain and build upon your success.

Digital Transformation in IT recruitment

 

The world of recruitment is shifting rapidly. Digital transformation is revolutionizing businesses, and the IT industry is no exception. Companies are now focusing on building an attractive talent pool for the next phase of digital disruption by incorporating new technology and processes into the recruitment process. With the advent of Digital technology, it’s never been more important for recruiters to have the right tools and resources to succeed.

Let’s examine the recruitment practices in the IT industry in the 1990s and how they have changed due to digital transformation.

IT recruitment in the 90s

There was significant demand for talent during the 1990s as the IT industry was expanding quickly. However, the hiring procedure for IT positions was very dissimilar from now. The internet was less widely available than now, meaning job seekers had to rely on more traditional methods of finding job openings.

At that time, recruiters would get offline resumes in the mail, scan them using software, and enter the information into a database. It also includes placing classified advertising in newspapers and journals and attending job fairs and networking events. In contrast to submitting a resume online through a job portal, resumes were usually sent or given in person to the company. As a result, applying for a job could take a lot of work.

The Decade of Noughties (2000-2009)

With the internet booming and then came websites for everything. Recruiters started posting online job boards while waiting for people to apply online. Online recruitment boards began to grow and evolved into the current recruitment landscape. 

 Another popular method of recruitment was through recruitment agencies. These agencies would act as intermediaries between companies looking to hire IT professionals and job seekers looking for IT positions. Recruitment agencies typically have a database of candidates and match them with available work based on their skills and experience.

Social recruiting era

The rise of social media paved a new path for recruiters, as social media has become an essential tool for recruiting and hiring top talent. With a vast pool of potential candidates at their fingertips, companies can easily connect with professionals in their industry, advertise open positions, and attract top candidates through social media platforms like LinkedIn, Twitter, and Facebook.

In today’s digital age, One of the significant advantages of recruiting through social media is the ability to target specific groups of people. Companies can use hashtags and targeted advertising to reach specific demographics, such as recent college graduates or experienced professionals in a particular field. Allowing recruiters to narrow their search and find the best candidates for their open positions.

Social media allows companies to showcase their culture and values, attracting candidates seeking a company that aligns with their personal goals. By sharing company updates and content, recruiters can provide candidates with a glimpse into the company culture and attract those who fit it. Social media recruitment offers an efficient and cost-effective way to connect with and screen candidates. Instead of spending time and resources on job fairs or resume databases, recruiters can use social media to quickly and easily connect with candidates.

Malpractice during assessments has been drastically reduced since the inception of AI in recruitment. AI-based proctoring tools have come up in large numbers to assist recruiters in identifying potential resources and eliminate candidates that indulge in malpractices.

Additionally, artificial intelligence (AI) in IT recruitment has become increasingly popular in recent years, allowing companies to automate certain aspects of the hiring process and find the best candidates for their open roles. AI-powered recruitment tools such as neohire can analyze resumes and job descriptions to identify the most qualified candidates, saving time and resources for recruiters. 

Conclusion 

Overall, digital transformation transforms IT recruitment by making it more efficient, effective, and convenient. By leveraging social media and AI, businesses are transforming recruitment with the newfound channel and cutting-edge technology. Companies that embrace these technologies will be well-positioned to find and hire the best talent in the industry.